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The Philadelphia Barrio: The Arts, Branding, and Neighborhood Transformation

Frederick F. Wherry
4.9/5 (14616 ratings)
Description:How does a so-called bad neighborhood go about changing its reputation? Is it simply a matter of improving material conditions or picking the savviest marketing strategy? What kind of role can or should the arts play in that process? Does gentrification always entail a betrayal of a neighborhood’s roots? Tackling these questions and offering a fresh take on the dynamics of urban revitalization, The Philadelphia Barrio examines one neighborhood’s fight to erase the stigma of devastation.Frederick F. Wherry shows how, in the predominantly Latino neighborhood of Centro de Oro, entrepreneurs and community leaders forged connections between local businesses and cultural institutions to rebrand a place once nicknamed the Badlands. Artists and performers negotiated with government organizations and national foundations, Wherry reveals, and took to local galleries, stages, storefronts, and street parades in a concerted, canny effort to reanimate the spirit of their neighborhood.Complicating our notions of neighborhood change by exploring the ways the process is driven by local residents, The Philadelphia Barrio presents a nuanced look at how city dwellers can make commercial interests serve the local culture, rather than exploit it.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Philadelphia Barrio: The Arts, Branding, and Neighborhood Transformation. To get started finding The Philadelphia Barrio: The Arts, Branding, and Neighborhood Transformation, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
Format
PDF, EPUB & Kindle Edition
Publisher
Release
ISBN
0226894320

The Philadelphia Barrio: The Arts, Branding, and Neighborhood Transformation

Frederick F. Wherry
4.4/5 (1290744 ratings)
Description: How does a so-called bad neighborhood go about changing its reputation? Is it simply a matter of improving material conditions or picking the savviest marketing strategy? What kind of role can or should the arts play in that process? Does gentrification always entail a betrayal of a neighborhood’s roots? Tackling these questions and offering a fresh take on the dynamics of urban revitalization, The Philadelphia Barrio examines one neighborhood’s fight to erase the stigma of devastation.Frederick F. Wherry shows how, in the predominantly Latino neighborhood of Centro de Oro, entrepreneurs and community leaders forged connections between local businesses and cultural institutions to rebrand a place once nicknamed the Badlands. Artists and performers negotiated with government organizations and national foundations, Wherry reveals, and took to local galleries, stages, storefronts, and street parades in a concerted, canny effort to reanimate the spirit of their neighborhood.Complicating our notions of neighborhood change by exploring the ways the process is driven by local residents, The Philadelphia Barrio presents a nuanced look at how city dwellers can make commercial interests serve the local culture, rather than exploit it.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Philadelphia Barrio: The Arts, Branding, and Neighborhood Transformation. To get started finding The Philadelphia Barrio: The Arts, Branding, and Neighborhood Transformation, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
Format
PDF, EPUB & Kindle Edition
Publisher
Release
ISBN
0226894320
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