Read "The World's Best Books": Taste, Culture and the Modern Library

"The World's Best Books": Taste, Culture and the Modern Library

Jay Satterfield

4.9/5 (34375 ratings)

Description:This is a study of the American book series, The Modern Library of the World's Best Books. In October 1930, Macy's department store in New York City used the inexpensive book series as a loss-leader to draw customers into the store. Selling for only nine cents a copy, the small-format, modern classics attracted crowds of buyers. Businessmen, housewives, students, bohemian intellectuals and others waited in long lines to purchase affordable hardback copies of works by the likes of Tolstoy, Wilde, Joyce and Woolf. As the author of this book points out, it was a significant moment in American cultural history, demonstrating that a series of books respected and praised by the nation's self-appointed arbiters of taste could attract a throng of middle-class consumers without damaging its reputation as a vehicle of serious culture.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with "The World's Best Books": Taste, Culture and the Modern Library. To get started finding "The World's Best Books": Taste, Culture and the Modern Library, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 240

Format: PDF, EPUB & Kindle Edition

Publisher: University of Massachusetts Press

Release: 2002

ISBN: 1558493530

Description: This is a study of the American book series, The Modern Library of the World's Best Books. In October 1930, Macy's department store in New York City used the inexpensive book series as a loss-leader to draw customers into the store. Selling for only nine cents a copy, the small-format, modern classics attracted crowds of buyers. Businessmen, housewives, students, bohemian intellectuals and others waited in long lines to purchase affordable hardback copies of works by the likes of Tolstoy, Wilde, Joyce and Woolf. As the author of this book points out, it was a significant moment in American cultural history, demonstrating that a series of books respected and praised by the nation's self-appointed arbiters of taste could attract a throng of middle-class consumers without damaging its reputation as a vehicle of serious culture.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with "The World's Best Books": Taste, Culture and the Modern Library. To get started finding "The World's Best Books": Taste, Culture and the Modern Library, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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"The World's Best Books": Taste, Culture and the Modern Library

"The World's Best Books": Taste, Culture and the Modern Library

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