Read Media Franchising: Creative License and Collaboration in the Culture Industries (Postmillennial Pop, 11)

Media Franchising: Creative License and Collaboration in the Culture Industries (Postmillennial Pop, 11)

Derek Johnson

4.9/5 (13697 ratings)

Description:"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry."--Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public InterestWhile immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising--a dynamic process in which media workers from different industrial positions shared in and reproduced familiar cultureacross television, film, comics, games, and merchandising.In Media Franchising, Derek Johnson examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. Challenging connotations of homogeneity, Johnson shows how the cultural and industrial logic of franchising has encouraged media industries to reimagine creativity as an opportunity for exchange among producers, licensees, and evenconsumers. Drawing on case studies and interviews with media producers, he reveals the meaningful identities, cultural hierarchies, and struggles for distinction that accompany collaboration within these production networks.Media Franchising provides a nuanced portrait of the collaborative cultural production embedded in both the mediaindustries and our own daily lives.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Media Franchising: Creative License and Collaboration in the Culture Industries (Postmillennial Pop, 11). To get started finding Media Franchising: Creative License and Collaboration in the Culture Industries (Postmillennial Pop, 11), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Format: PDF, EPUB & Kindle Edition

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ISBN: 0814743471

Description: "Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry."--Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public InterestWhile immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising--a dynamic process in which media workers from different industrial positions shared in and reproduced familiar cultureacross television, film, comics, games, and merchandising.In Media Franchising, Derek Johnson examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. Challenging connotations of homogeneity, Johnson shows how the cultural and industrial logic of franchising has encouraged media industries to reimagine creativity as an opportunity for exchange among producers, licensees, and evenconsumers. Drawing on case studies and interviews with media producers, he reveals the meaningful identities, cultural hierarchies, and struggles for distinction that accompany collaboration within these production networks.Media Franchising provides a nuanced portrait of the collaborative cultural production embedded in both the mediaindustries and our own daily lives.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Media Franchising: Creative License and Collaboration in the Culture Industries (Postmillennial Pop, 11). To get started finding Media Franchising: Creative License and Collaboration in the Culture Industries (Postmillennial Pop, 11), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Media Franchising: Creative License and Collaboration in the Culture Industries (Postmillennial Pop, 11)

Media Franchising: Creative License and Collaboration in the Culture Industries (Postmillennial Pop, 11)

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