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The Endangered Customer: 8 Steps to Guarantee Repeat Business

Richard R. Shapiro
4.9/5 (19769 ratings)
Read Now Download Now ⏭ listen AudioBook
Description:In The Endangered Customer, Richard Shapiro presents a proven strategy to create loyalty in the age of the empowered consumer. He shows why a "people first" approach is more important than ever and offers a road map any business can follow to deliver a welcoming and personalized customer experience at every touch point.Companies invest heavily in technology to manage their customers and earn repeat business, but high-tech approaches have fallen short according to Shapiro. "Technology can support agility and service," he says, "but technology alone won't sustain long-term relationships when consumers have so much choice and control in the selection and buying process."Shapiro's antidote to the "switching economy" is an organizational mind-set built around customer care, responsiveness, and engagement that mirrors the dynamics of a personal relationship. His eight-step strategy is geared to generating a higher percentage of repeat customers and is supported by a "Repeat Business Scorecard" that allows firms to measure their performance at each step.With The Endangered Customer, you hold the key to a high-performing customer retention culture. Read it to ensure the survival of your customers.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Endangered Customer: 8 Steps to Guarantee Repeat Business. To get started finding The Endangered Customer: 8 Steps to Guarantee Repeat Business, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
148
Format
PDF, EPUB & Kindle Edition
Publisher
The Center For Client Retention
Release
2016
ISBN
099800300X

The Endangered Customer: 8 Steps to Guarantee Repeat Business

Richard R. Shapiro
4.4/5 (1290744 ratings)
Read Now Download now ⏭ listen AudioBook
Description: In The Endangered Customer, Richard Shapiro presents a proven strategy to create loyalty in the age of the empowered consumer. He shows why a "people first" approach is more important than ever and offers a road map any business can follow to deliver a welcoming and personalized customer experience at every touch point.Companies invest heavily in technology to manage their customers and earn repeat business, but high-tech approaches have fallen short according to Shapiro. "Technology can support agility and service," he says, "but technology alone won't sustain long-term relationships when consumers have so much choice and control in the selection and buying process."Shapiro's antidote to the "switching economy" is an organizational mind-set built around customer care, responsiveness, and engagement that mirrors the dynamics of a personal relationship. His eight-step strategy is geared to generating a higher percentage of repeat customers and is supported by a "Repeat Business Scorecard" that allows firms to measure their performance at each step.With The Endangered Customer, you hold the key to a high-performing customer retention culture. Read it to ensure the survival of your customers.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Endangered Customer: 8 Steps to Guarantee Repeat Business. To get started finding The Endangered Customer: 8 Steps to Guarantee Repeat Business, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
148
Format
PDF, EPUB & Kindle Edition
Publisher
The Center For Client Retention
Release
2016
ISBN
099800300X

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