Read Swinging the Mandate: Developing and Managing a Winning Campaign

Swinging the Mandate: Developing and Managing a Winning Campaign

Dheeraj Sharma and Narayan Singh Rao

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Description:Swinging the Mandate is a first-of-its-kind book on political campaign management in India. Prof. Dheeraj Sharma, chair of marketing at IIM Ahmedabad, and Narayan Singh Rao discuss how sophisticated campaign management strategies have been utilized in recent elections in India. The book offers excellent case studies from the historic general elections of 2014 and the landslide victory of AAP in the 2015 Delhi elections. It also gives examples of some hard-fought elections in Europe and North America to demonstrate increasing use of principles of marketing and management in campaign management. Armed with comprehensive research and interesting case studies, this accessible book reveals how star campaigners are built, what the marketing mix for a political party looks like, and how elections are won in IndiaWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Swinging the Mandate: Developing and Managing a Winning Campaign. To get started finding Swinging the Mandate: Developing and Managing a Winning Campaign, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 255

Format: PDF, EPUB & Kindle Edition

Publisher: Random Business

Release: 2016

ISBN: 8184007604

Description: Swinging the Mandate is a first-of-its-kind book on political campaign management in India. Prof. Dheeraj Sharma, chair of marketing at IIM Ahmedabad, and Narayan Singh Rao discuss how sophisticated campaign management strategies have been utilized in recent elections in India. The book offers excellent case studies from the historic general elections of 2014 and the landslide victory of AAP in the 2015 Delhi elections. It also gives examples of some hard-fought elections in Europe and North America to demonstrate increasing use of principles of marketing and management in campaign management. Armed with comprehensive research and interesting case studies, this accessible book reveals how star campaigners are built, what the marketing mix for a political party looks like, and how elections are won in IndiaWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Swinging the Mandate: Developing and Managing a Winning Campaign. To get started finding Swinging the Mandate: Developing and Managing a Winning Campaign, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Swinging the Mandate: Developing and Managing a Winning Campaign

Swinging the Mandate: Developing and Managing a Winning Campaign

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