Read Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era

Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era

Gini Dietrich

4.9/5 (19236 ratings)

Description:Drive more value from all your marketing and communications channelstogether Demolish your silos and sync all your messaging strategies and tactics really . Optimize every medium and platform from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing communications and PR decision-maker. It s not about social media. Or new or old media. It s about results and there s only one way to get results. You must finally bite the bullet tear down your silos and integrate all your marketing and communications. That s how you choose the best platforms and messages for each customer. That s how you make research and metrics work. That s how you overcome today s insane levels of complexity and clutter. You re thinking Oh that s all I need to do? ldquoJust integrate my whole organization? Are you nuts? No. We re not. It can be done. This book s authors have done it. They ve shown others how to do it. And now they re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you the marketing communications decision-maker right at the center...right where you belong Even now organizational silos prevent most companies from conversing coherently with customers delivering the right targeted messages and building real synergies across all their marketing and communications programs. Now Gini Dietrich and Geoff Livingston show how to finally break down those silos bridging traditional and newer disciplines to drive more value from all of them. You ll learn how to create a flexible marketing hub with integrated spokes including sales PR advertising customer service HR social media and the executive team. Then you ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on stWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era. To get started finding Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 9332539324

Description: Drive more value from all your marketing and communications channelstogether Demolish your silos and sync all your messaging strategies and tactics really . Optimize every medium and platform from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing communications and PR decision-maker. It s not about social media. Or new or old media. It s about results and there s only one way to get results. You must finally bite the bullet tear down your silos and integrate all your marketing and communications. That s how you choose the best platforms and messages for each customer. That s how you make research and metrics work. That s how you overcome today s insane levels of complexity and clutter. You re thinking Oh that s all I need to do? ldquoJust integrate my whole organization? Are you nuts? No. We re not. It can be done. This book s authors have done it. They ve shown others how to do it. And now they re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you the marketing communications decision-maker right at the center...right where you belong Even now organizational silos prevent most companies from conversing coherently with customers delivering the right targeted messages and building real synergies across all their marketing and communications programs. Now Gini Dietrich and Geoff Livingston show how to finally break down those silos bridging traditional and newer disciplines to drive more value from all of them. You ll learn how to create a flexible marketing hub with integrated spokes including sales PR advertising customer service HR social media and the executive team. Then you ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on stWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era. To get started finding Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era

Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era

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