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BRANDS: A Marketing Game (2nd Edition)

4.9/5 (13598 ratings)

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Description:BRANDS is a multi-brand, multi-market computerized marketing simulation exercise, in which firms market two brands in three regional markets (US, Europe and Pacific). It contains extensive marketing research capabilities, and marketing decision variables include: product design, research and development, price, advertising, promotion spending, sales force management and sales forecasting. This text gives an overview of BRANDS. The instructor's manual is available with disk (0-13-381625-7).We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with BRANDS: A Marketing Game (2nd Edition). To get started finding BRANDS: A Marketing Game (2nd Edition), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 0133716678

BRANDS: A Marketing Game (2nd Edition)

Randall G. Chapman

4.4/5 (1290744 ratings)

Read Now Download now ⏭ listen AudioBook

Description: BRANDS is a multi-brand, multi-market computerized marketing simulation exercise, in which firms market two brands in three regional markets (US, Europe and Pacific). It contains extensive marketing research capabilities, and marketing decision variables include: product design, research and development, price, advertising, promotion spending, sales force management and sales forecasting. This text gives an overview of BRANDS. The instructor's manual is available with disk (0-13-381625-7).We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with BRANDS: A Marketing Game (2nd Edition). To get started finding BRANDS: A Marketing Game (2nd Edition), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.