Description:POP Tags is a resource and lifestyle book that provides a comprehensive overview for fashion marketers and merchandisers. Award-winning Creative Director and designer Mary-Margaret Stratton takes you visually and viscerally down memory lane into the 1980s. Hundreds of hang tags tell stories of a decade of desire, decadence and design.Prior to the late 20th century, clothing labels were utilitarian printouts with off-the-shelf typography, giving size and content info. But in the 1980s branding and color brought the in-store fashion merchandising and marketing world to explosive life. New printing technology and new substrates appeared (3D winkies, printed plastic, graphic albums, envelopes, sleeves, post cards, stickers, die-cuts, embossing and foil stamps). Reduced printing costs combined with a creative industry dominated by professionally trained designers and illustrators allowed unparalleled and abundant ingenuity. This is a pre-Photoshop world where art was still created by the human hand. Design excellence was in full force in an era we will likely not see the era of Pop Tags! This collection will provide an invaluable design resource for a first year fashion student to the seasoned entrepreneur or rag industry veteran.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with POP Tags Volume 2 - Illustrations: Fashion Clothing Hang Tags of the 1980s (PoP Tags!). To get started finding POP Tags Volume 2 - Illustrations: Fashion Clothing Hang Tags of the 1980s (PoP Tags!), you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.
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POP Tags Volume 2 - Illustrations: Fashion Clothing Hang Tags of the 1980s (PoP Tags!)
Description: POP Tags is a resource and lifestyle book that provides a comprehensive overview for fashion marketers and merchandisers. Award-winning Creative Director and designer Mary-Margaret Stratton takes you visually and viscerally down memory lane into the 1980s. Hundreds of hang tags tell stories of a decade of desire, decadence and design.Prior to the late 20th century, clothing labels were utilitarian printouts with off-the-shelf typography, giving size and content info. But in the 1980s branding and color brought the in-store fashion merchandising and marketing world to explosive life. New printing technology and new substrates appeared (3D winkies, printed plastic, graphic albums, envelopes, sleeves, post cards, stickers, die-cuts, embossing and foil stamps). Reduced printing costs combined with a creative industry dominated by professionally trained designers and illustrators allowed unparalleled and abundant ingenuity. This is a pre-Photoshop world where art was still created by the human hand. Design excellence was in full force in an era we will likely not see the era of Pop Tags! This collection will provide an invaluable design resource for a first year fashion student to the seasoned entrepreneur or rag industry veteran.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with POP Tags Volume 2 - Illustrations: Fashion Clothing Hang Tags of the 1980s (PoP Tags!). To get started finding POP Tags Volume 2 - Illustrations: Fashion Clothing Hang Tags of the 1980s (PoP Tags!), you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.