Read Fusionbranding: How To Increase The Profitability, Accountability & Sustainability Of Your Brand

Fusionbranding: How To Increase The Profitability, Accountability & Sustainability Of Your Brand

Nick Wreden

4.9/5 (22336 ratings)

Description:"Finely structured...presents compelling arguments...engaging ...thought-provoking." -- BrandRepublic "Finally, an intelligent -- but not overtly academic -- book on branding." -- Thomas Gad, author of 4-D Branding & Managing Brand Me "In today's economy, too many companies focus primarily on transactions. Successful companies, however, focus on customer interactions. FusionBranding provides valuable lessons in how to deepen customer relationships, ensure retention and satisfy customer concerns. Nick Wreden understands well that branding success ultimately depends on making customers partners in a relationship based on value, accountability, loyalty and trust." -- U.S. Senator Max Cleland * Hardback published to huge acclaim in 2002 * New paperback edition extensively revised and updated * Focuses on concepts commonly ignored in marketing books: profitability, accountability & sustainability * The first book to offer a metrics-based, holistic approach to branding * Full of global examples & cases of good and bad marketing practice Nick Wreden passionately believes that it is time for CEOs/CFOs and brand managers to speak the same language. Brand managers need to lift their heads above the buzz of advertising jargon and slogans and understand the strategic imperatives of business: profitability, accountability and sustainability. "FusionBranding" represents an innovative, comprehensive approach to brand building. It reflects the integration -- or fusion -- of traditional marketing with technology, measurement and operations. It fuses customer requirements and organizational capabilities to deliver value; it shows how to interlink online and offline branding and how to ensure thatemployees and managers focus on the same customer goals. As a result, "FusionBranding" sets strategies for today's customer economy and the emerging demand economy, builds profitable customer relationships and enables brand management and growth based on data, not opinion.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Fusionbranding: How To Increase The Profitability, Accountability & Sustainability Of Your Brand. To get started finding Fusionbranding: How To Increase The Profitability, Accountability & Sustainability Of Your Brand, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 0749443057

Description: "Finely structured...presents compelling arguments...engaging ...thought-provoking." -- BrandRepublic "Finally, an intelligent -- but not overtly academic -- book on branding." -- Thomas Gad, author of 4-D Branding & Managing Brand Me "In today's economy, too many companies focus primarily on transactions. Successful companies, however, focus on customer interactions. FusionBranding provides valuable lessons in how to deepen customer relationships, ensure retention and satisfy customer concerns. Nick Wreden understands well that branding success ultimately depends on making customers partners in a relationship based on value, accountability, loyalty and trust." -- U.S. Senator Max Cleland * Hardback published to huge acclaim in 2002 * New paperback edition extensively revised and updated * Focuses on concepts commonly ignored in marketing books: profitability, accountability & sustainability * The first book to offer a metrics-based, holistic approach to branding * Full of global examples & cases of good and bad marketing practice Nick Wreden passionately believes that it is time for CEOs/CFOs and brand managers to speak the same language. Brand managers need to lift their heads above the buzz of advertising jargon and slogans and understand the strategic imperatives of business: profitability, accountability and sustainability. "FusionBranding" represents an innovative, comprehensive approach to brand building. It reflects the integration -- or fusion -- of traditional marketing with technology, measurement and operations. It fuses customer requirements and organizational capabilities to deliver value; it shows how to interlink online and offline branding and how to ensure thatemployees and managers focus on the same customer goals. As a result, "FusionBranding" sets strategies for today's customer economy and the emerging demand economy, builds profitable customer relationships and enables brand management and growth based on data, not opinion.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Fusionbranding: How To Increase The Profitability, Accountability & Sustainability Of Your Brand. To get started finding Fusionbranding: How To Increase The Profitability, Accountability & Sustainability Of Your Brand, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

Fusionbranding: How To Increase The Profitability, Accountability & Sustainability Of Your Brand

Fusionbranding: How To Increase The Profitability, Accountability & Sustainability Of Your Brand

More Books

Profit Brand by Nick Wreden (2007-08-06)

Profit Brand by Nick Wreden (2007-08-06)

Profit Brand: How to Increase the Profitability Accountability and Sustainability of Brands

Profit Brand: How to Increase the Profitability Accountability and Sustainability of Brands

FusionBranding: How To Forge Your Brand for the Future

FusionBranding: How To Forge Your Brand for the Future