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All Customers Are Irrational: Understanding What They Think, What They Feel, and What Keeps Them Coming Back

William J. Cusick

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Description:As many businesses are discovering, customer behavior doesnt always make sense. That really shouldnt be surprising. As recent studies have shown, people tend to base their decisions on more subconscious, emotional desires than on rational, practical choices. Whats more, customers arent able to tell you accurately why they do what they do. Combining recent research findings with real-world examples from his consulting practice on customer experience, William J. Cusick examines how the subconscious part of the brain drives the decisions and behavior of every customer on a daily basis and introduces the concept of "the irrational customer." All Customers Are Irrational shows why businesses must change their approach to attracting and retaining customers, and proposes ways they can alter their strategies on everything from customer research, product design and website development to call center management, employee recruitment, and retail store layouts, by focusing on what customers are actually doing instead of what theyre saying. Honest, direct and insightful, All Customers Are Irrational will help businesses tap into the impulses and motivations that both attract and retain consumers for the long haul.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with All Customers Are Irrational: Understanding What They Think, What They Feel, and What Keeps Them Coming Back. To get started finding All Customers Are Irrational: Understanding What They Think, What They Feel, and What Keeps Them Coming Back, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 230

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 0814414222

Description: As many businesses are discovering, customer behavior doesnt always make sense. That really shouldnt be surprising. As recent studies have shown, people tend to base their decisions on more subconscious, emotional desires than on rational, practical choices. Whats more, customers arent able to tell you accurately why they do what they do. Combining recent research findings with real-world examples from his consulting practice on customer experience, William J. Cusick examines how the subconscious part of the brain drives the decisions and behavior of every customer on a daily basis and introduces the concept of "the irrational customer." All Customers Are Irrational shows why businesses must change their approach to attracting and retaining customers, and proposes ways they can alter their strategies on everything from customer research, product design and website development to call center management, employee recruitment, and retail store layouts, by focusing on what customers are actually doing instead of what theyre saying. Honest, direct and insightful, All Customers Are Irrational will help businesses tap into the impulses and motivations that both attract and retain consumers for the long haul.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with All Customers Are Irrational: Understanding What They Think, What They Feel, and What Keeps Them Coming Back. To get started finding All Customers Are Irrational: Understanding What They Think, What They Feel, and What Keeps Them Coming Back, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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All Customers Are Irrational: Understanding What They Think, What They Feel, and What Keeps Them Coming Back

All Customers Are Irrational: Understanding What They Think, What They Feel, and What Keeps Them Coming Back

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