Read Supermarket Retailing in Africa (Routledge Contemporary Africa)

Supermarket Retailing in Africa (Routledge Contemporary Africa)

Felix Adamu Nandonde

4.9/5 (24875 ratings)

Description:This book surveys the landscape of supermarket retailing in Africa, showing how this expanding part of the retail sector is changing consumerism on the continent.Drawing on research covering retail formats, consumers' behaviour, strategies, operation research, ICT, relationship marketing and market linkage, the book investigates the many factors impacting the growth of supermarkets in Africa. The contributors employ theories, concepts and methods in order to help us to understand changing consumer behaviour, the strategies used by suppliers to access supermarkets, the role of service suppliers in the growth of the sector, and ultimately how supermarkets can assist in making the market linkage between producers and consumers in Africa. The chapters provide a comprehensive exploration of modern retail, discussing its growth and future, identifying consumers' preferences, as well as suggesting solutions to the challenges that retailers and suppliers on the continent face in developing the sector.This book will be of interest to scholars and students of the retail sector and retail management in Africa.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Supermarket Retailing in Africa (Routledge Contemporary Africa). To get started finding Supermarket Retailing in Africa (Routledge Contemporary Africa), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Format: PDF, EPUB & Kindle Edition

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ISBN: 1000562697

Description: This book surveys the landscape of supermarket retailing in Africa, showing how this expanding part of the retail sector is changing consumerism on the continent.Drawing on research covering retail formats, consumers' behaviour, strategies, operation research, ICT, relationship marketing and market linkage, the book investigates the many factors impacting the growth of supermarkets in Africa. The contributors employ theories, concepts and methods in order to help us to understand changing consumer behaviour, the strategies used by suppliers to access supermarkets, the role of service suppliers in the growth of the sector, and ultimately how supermarkets can assist in making the market linkage between producers and consumers in Africa. The chapters provide a comprehensive exploration of modern retail, discussing its growth and future, identifying consumers' preferences, as well as suggesting solutions to the challenges that retailers and suppliers on the continent face in developing the sector.This book will be of interest to scholars and students of the retail sector and retail management in Africa.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Supermarket Retailing in Africa (Routledge Contemporary Africa). To get started finding Supermarket Retailing in Africa (Routledge Contemporary Africa), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Supermarket Retailing in Africa (Routledge Contemporary Africa)

Supermarket Retailing in Africa (Routledge Contemporary Africa)

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