Read Growth Dynamics in New Markets: Successful Real Decision Making through Model-Based Management

Growth Dynamics in New Markets: Successful Real Decision Making through Model-Based Management

Martin F.G. Schaffernicht

4.9/5 (17634 ratings)

Description:Growth Dynamics in New Markets is an engaging case study on introducing a product into a new market in the presence of a rival. Accompanied by a simulation game and series of simulation models, the reader assumes the role of top-level manager challenged to plan and execute a strategy and product introduction, to discover relevant questions and to use the models to answer them. Different approaches for enhancing the models and applying them to real problems are then discussed; these simulation models build on each other to successively arrive at a more comprehensive understanding of product uptake and market development.This is the first book that addresses a substantive management challenge and develops an action-oriented, pragmatic understanding of the dynamics in business by means of an iterative teaching approach. All means for teaching are provided on the accompanying website.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Growth Dynamics in New Markets: Successful Real Decision Making through Model-Based Management. To get started finding Growth Dynamics in New Markets: Successful Real Decision Making through Model-Based Management, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Format: PDF, EPUB & Kindle Edition

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ISBN: 1119118220

Description: Growth Dynamics in New Markets is an engaging case study on introducing a product into a new market in the presence of a rival. Accompanied by a simulation game and series of simulation models, the reader assumes the role of top-level manager challenged to plan and execute a strategy and product introduction, to discover relevant questions and to use the models to answer them. Different approaches for enhancing the models and applying them to real problems are then discussed; these simulation models build on each other to successively arrive at a more comprehensive understanding of product uptake and market development.This is the first book that addresses a substantive management challenge and develops an action-oriented, pragmatic understanding of the dynamics in business by means of an iterative teaching approach. All means for teaching are provided on the accompanying website.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Growth Dynamics in New Markets: Successful Real Decision Making through Model-Based Management. To get started finding Growth Dynamics in New Markets: Successful Real Decision Making through Model-Based Management, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Growth Dynamics in New Markets: Successful Real Decision Making through Model-Based Management

Growth Dynamics in New Markets: Successful Real Decision Making through Model-Based Management

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