Read Cross-Cultural Consumption: Global Markets, Local Realities

Cross-Cultural Consumption: Global Markets, Local Realities

David Howes

4.9/5 (25104 ratings)

Description:Goods are imbued with meanings and uses by their producers. When they are exported, they can act as a means of communication or domination. However, there is no guarantee that the intentions of the producer will be recognized, much less respected, by the consumer from another culture. "Cross-Cultural Consumption" is a fascinating guide to the cultural implications of the globalization of a consumer society. The chapters address topics ranging from the clothing of colonial subjects in South Africa and the rise of the "hypermarket" in Argentina, to the presentation of culture in international tourist hotels. Through their examination of cultural imperialism and cultural appropriation of the representation of "otherness" and identity, Howes and his contributors show how the increasingly global flow of goods and images challenges the very idea of the "cultural border" and creates new spaces for cultural invention.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Cross-Cultural Consumption: Global Markets, Local Realities. To get started finding Cross-Cultural Consumption: Global Markets, Local Realities, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 224

Format: PDF, EPUB & Kindle Edition

Publisher: Routledge

Release: 2002

ISBN: 1134772351

Description: Goods are imbued with meanings and uses by their producers. When they are exported, they can act as a means of communication or domination. However, there is no guarantee that the intentions of the producer will be recognized, much less respected, by the consumer from another culture. "Cross-Cultural Consumption" is a fascinating guide to the cultural implications of the globalization of a consumer society. The chapters address topics ranging from the clothing of colonial subjects in South Africa and the rise of the "hypermarket" in Argentina, to the presentation of culture in international tourist hotels. Through their examination of cultural imperialism and cultural appropriation of the representation of "otherness" and identity, Howes and his contributors show how the increasingly global flow of goods and images challenges the very idea of the "cultural border" and creates new spaces for cultural invention.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Cross-Cultural Consumption: Global Markets, Local Realities. To get started finding Cross-Cultural Consumption: Global Markets, Local Realities, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Cross-Cultural Consumption: Global Markets, Local Realities

Cross-Cultural Consumption: Global Markets, Local Realities

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