Read Text and Image: A Critical Introduction to the Visual/Verbal Divide

Text and Image: A Critical Introduction to the Visual/Verbal Divide

John Bateman

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Description:This introductory textbook explores and analyses the various approaches to multimodality and offers a broad, interdisciplinary survey of all aspects of the text-image relation.Text and image are used together in an increasingly flexible fashion and many disciplines and areas of study are now attempting to understand how these combinations work. This book leads students into detailed discussion concerning a number of approaches that are used, brings out their strengths and weaknesses using illustrative example analyses and raises explicit research questions to reinforce learning.Throughout the book, John Bateman looks at a wide range of perspectives: socio-semiotics, visual communication, psycholinguistic approaches to discourse, rhetorical approaches to advertising and visual persuasion, and cognitive metaphor theory. Applications of the styles of analyses presented are discussed for a variety of materials, including advertisements, picture books, comics and textbooks.Requiring no prior knowledge of the area, this is an accessible text for all students studying text and image or multimodality within English language and linguistics, media and communication studies, visual and design studies.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Text and Image: A Critical Introduction to the Visual/Verbal Divide. To get started finding Text and Image: A Critical Introduction to the Visual/Verbal Divide, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 131768303X

Description: This introductory textbook explores and analyses the various approaches to multimodality and offers a broad, interdisciplinary survey of all aspects of the text-image relation.Text and image are used together in an increasingly flexible fashion and many disciplines and areas of study are now attempting to understand how these combinations work. This book leads students into detailed discussion concerning a number of approaches that are used, brings out their strengths and weaknesses using illustrative example analyses and raises explicit research questions to reinforce learning.Throughout the book, John Bateman looks at a wide range of perspectives: socio-semiotics, visual communication, psycholinguistic approaches to discourse, rhetorical approaches to advertising and visual persuasion, and cognitive metaphor theory. Applications of the styles of analyses presented are discussed for a variety of materials, including advertisements, picture books, comics and textbooks.Requiring no prior knowledge of the area, this is an accessible text for all students studying text and image or multimodality within English language and linguistics, media and communication studies, visual and design studies.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Text and Image: A Critical Introduction to the Visual/Verbal Divide. To get started finding Text and Image: A Critical Introduction to the Visual/Verbal Divide, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Text and Image: A Critical Introduction to the Visual/Verbal Divide

Text and Image: A Critical Introduction to the Visual/Verbal Divide

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