How Brands Grow: What Marketers Don't Know

by Byron Sharp

4.15 • 3,631 ratings • 274 reviews

Overview

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do & how loyalty programs really affect loyalty.

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Genres

Fiction Classics Historical Fiction Mystery Thriller Young Adult Ebooks

Book details & editions

ISBN	0195573560
Publisher
Publication date	January 2010
Language	English
Pages	362 pages

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About the Author

Byron Sharp

Known for writing in a clear, engaging, and easy-to-follow style. The work feels natural and flows smoothly, making it enjoyable from beginning to end.