Designing Brand Identity: An Essential Guide for the Whole Branding Team

Praise for previous editions of Designing Brand Identity: "An inspiring and powerful toolkit."—The Marketer "Alina Wheeler provides a practical structure for the brand building process."—Al Ries, coauthor, Positioning "Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies."—Marty Neumeier, author, The Brand Gap "A valued reference book for all members of the branding team."
—Communication Arts