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Read The He-Man Effect: How American Toymakers Sold You Your Childhood
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The He-Man Effect: How American Toymakers Sold You Your Childhood

4.00 • 1,013 ratings • 199 reviews
Overview
Brian "Box" Brown brings history and culture to life through his comics. In his new graphic novel, he unravels how marketing that targeted children in the 1980s has shaped adults in the present.

Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda?

Brian "Box" Brown's The He-Man Effect shows how corporate manipulation brought muscular, accessory-stuffed action figures to dizzying heights in the 1980s and beyond. Bringing beloved brands like He-Man, Transformers, My Little Pony, and even Mickey Mouse himself into the spotlight, this graphic history exposes a world with no rules and no concern for results beyond profit.
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Book details & editions

ISBN 1250261406
Publisher
Publication date July 2023
Language English
Pages 234 pages
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About the Author
Brian "Box" Brown

Brian "Box" Brown

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Known for writing in a clear, engaging, and easy-to-follow style. The work feels natural and flows smoothly, making it enjoyable from beginning to end.

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