Now What?: How to Ride the Tsunami of Change

“Now What? is more than an insightful and provocative look into the future. It is an uplifting guide to observing wisely, adapting thoughtfully, and acting with integrity to shape our future together.”

— Ron Kaufman, New York Times Bestselling Author of Uplifting Service

“Now What? meets this moment with clarity and purpose. Dr. Van Rijmenam offers a practical, imaginative framework for navigating complexity - one that speaks to the needs of teams, organizations, and anyone designing the future with care. A thoughtful and timely guide.”

— Caitlin Krause, Author of Digital Wellbeing; MindWise Founder

“Blending cutting-edge research, practical insights, eastern philosophy and even fiction, Now What? is an informative ride through the future of technology and humanity’s role in it. Would recommend for anyone seeking greater clarity in an era of accelerating uncertainty.”

— Alvin W. Graylin, Bestselling Author of Our Next Reality, Chairman of Virtual World Society

THE FUTURE ISN’T COMING, IT’S HERE, AND IT FEELS LIKE A TSUNAMI.

Transformative technologies are converging, disrupting industries and society in mere moments. This is a tsunami of change, and the question is no longer whether we can adapt, but how individuals, organizations and institutions can ride it and build a future of abundance.

In Now What? How to Ride the Tsunami of Change, strategic futurist Dr. Mark van Rijmenam presents a dynamic roadmap for thriving in a world of accelerating technologies, boundless innovation, and shifting cultural tides. He demystifies the breakthroughs rewriting our societies and illuminates the powerful synergy of technology and humanity.

Drawing on real-world success stories, ancient wisdom, and the author’s own transformative journey, he reveals a path that balances innovation with ethics, ensuring that rapid progress lifts everyone rather than leaving communities behind.

Now What? offers a clear path from anxiety to action. Dive into the possibilities, learn to wield technology as a tool instead of a threat, and stake your claim as an architect of tomorrow. It’s time we stopped merely bracing for impact and started riding the wave.

Early Praise for Now What?
"This is a must-read for everyone confused about whether AI is a friend or foe. There is no better storyteller than Dr. Mark and this is a masterclass in how to think about thriving in uncertainty. The examples are accessible and the insights are profound. The WAVE framework is simple but powerful. Everyone on my team will be getting a copy of Now What? and we'll be using it as a blueprint for defining our strategy and helping our customers embrace change. Kudos Dr. Mark!"

–– Dan Turchin, PeopleReign CEO

“Now What? is more than an insightful and provocative look into the future. It is an uplifting guide to observing wisely, adapting thoughtfully, and acting with integrity to shape our future together. Let Mark van Rijmenam’s powerful WAVE framework give you the tools you need to survive—and thrive—in today’s inescapable tsunami of change.”

— Ron Kaufman, New York Times Bestselling Author of Uplifting Service
“Few people are as well-placed as Mark van Rijmenam to give a clear sense of what the coming years will hold. Full of powerful insights and compelling cautions, Now What? Will equip you to face an uncertain future with confidence.”

— Michael McQueen, Trend Forecaster and 10 x Bestselling Author