Read Brand Is Destiny: The Ultimate Bottom Line

Brand Is Destiny: The Ultimate Bottom Line

Marc H Rudov

4.9/5 (14989 ratings)

Description:Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company’s purpose and direction — and is, therefore, its destiny and ultimate bottom line.CEOs and entrepreneurs will learn Sears went from leader to loser IBM's revenues shrank 19 quarters in a row Apple's new spaceship HQ will kill its brand Unions impede the success of value-based healthcare Political correctness is a brand-killer Beauty is not in the eye of the beholder Trump almost lost the election Super Bowl advertising is a total waste of money Millennials are bad for business.Any chief executive who ignores or dismisses my advice in Brand Is Destiny will subject his or her company to a journey of aimless drifting and eventual crashing.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Brand Is Destiny: The Ultimate Bottom Line. To get started finding Brand Is Destiny: The Ultimate Bottom Line, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 219

Format: PDF, EPUB & Kindle Edition

Publisher: MHR Enterprises

Release: 2017

ISBN: 097450176X

Description: Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company’s purpose and direction — and is, therefore, its destiny and ultimate bottom line.CEOs and entrepreneurs will learn Sears went from leader to loser IBM's revenues shrank 19 quarters in a row Apple's new spaceship HQ will kill its brand Unions impede the success of value-based healthcare Political correctness is a brand-killer Beauty is not in the eye of the beholder Trump almost lost the election Super Bowl advertising is a total waste of money Millennials are bad for business.Any chief executive who ignores or dismisses my advice in Brand Is Destiny will subject his or her company to a journey of aimless drifting and eventual crashing.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Brand Is Destiny: The Ultimate Bottom Line. To get started finding Brand Is Destiny: The Ultimate Bottom Line, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Brand Is Destiny: The Ultimate Bottom Line

Brand Is Destiny: The Ultimate Bottom Line

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