Read Intrabranding: The Keystone of Corporate Agility

Intrabranding: The Keystone of Corporate Agility

Marc H Rudov

4.9/5 (10616 ratings)

Description:Branding, or external corporate messaging, will fail unless your internal stakeholders know, accept, and adopt that messaging. The only remedy is continuously selling and enforcing your corporate brand inside your enterprise. The enterprise is akin to an arch, one of the strongest structural elements; intrabranding is the keystone of that arch. This wedge-shaped keystone holds the arch's other stones in compression and in place, enabling them, as a unit, to bear massive weight. No enterprise can succeed at branding without first excelling at intrabranding, and this book teaches CEOs why and how to do so. Only the agile can win.Marc Rudov, branding advisor to CEOs and author of Brand Is The Ultimate Bottom Line and Be Unique or Be The CEO's Guide to Branding, warns every chief If you and your woke employees are more obsessed with social justice than attracting, retaining, and profitably serving paying customers, your company's agility and future are imperiled!We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Intrabranding: The Keystone of Corporate Agility. To get started finding Intrabranding: The Keystone of Corporate Agility, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 152

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 0974501786

Description: Branding, or external corporate messaging, will fail unless your internal stakeholders know, accept, and adopt that messaging. The only remedy is continuously selling and enforcing your corporate brand inside your enterprise. The enterprise is akin to an arch, one of the strongest structural elements; intrabranding is the keystone of that arch. This wedge-shaped keystone holds the arch's other stones in compression and in place, enabling them, as a unit, to bear massive weight. No enterprise can succeed at branding without first excelling at intrabranding, and this book teaches CEOs why and how to do so. Only the agile can win.Marc Rudov, branding advisor to CEOs and author of Brand Is The Ultimate Bottom Line and Be Unique or Be The CEO's Guide to Branding, warns every chief If you and your woke employees are more obsessed with social justice than attracting, retaining, and profitably serving paying customers, your company's agility and future are imperiled!We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Intrabranding: The Keystone of Corporate Agility. To get started finding Intrabranding: The Keystone of Corporate Agility, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Intrabranding: The Keystone of Corporate Agility

Intrabranding: The Keystone of Corporate Agility

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